![]() adults having an unfavorable opinion of the platform. TikTok is one of the more controversial social media platforms, with one-third of all U.S. 34% of adults have an unfavorable opinion of TikTok This spending is based on revenue generated directly through the app stores. TikTok is the highest grossing non-game appīased on Q1 2022 revenue from both the App Store and the Google Play store, TikTok generated $821 million in consumer spending. It has generated over 3.5 billion downloads total, becoming the fifth app of all time to hit this threshold-and the only one not owned by Meta. TikTok saw the most downloads in Q1 2022, surpassing Instagram for the top spot of the quarter. TikTok was the #1 most-downloaded app in Q1 2022 To truly take advantage of the platform, you need to understand stats and trends that show how powerful TikTok has become for brands and their users. To stay ahead of the competition, having a TikTok tool to level up your strategy is only the beginning. ![]() As we mentioned, it’s been the fastest-growing social media platform so far, reaching 1 billion users the fastest of all other social networks. TikTok is already making waves in the social media world. ![]() TikTok stats that are changing the social media landscape TikTok advertising and marketing statistics.TikTok audience and demographics statistics.TikTok stats that are changing the social media landscape.To help you create a TikTok marketing strategy that will work for your brand, we’ve compiled a list of 28 TikTok stats marketers need to know in 2023. All of these things can help inform a brand’s TikTok strategy so they can better target their ideal customer. Not only do brands need to pay attention to key TikTok stats like demographics and usage, but they also need to pay attention to their TikTok analytics. Especially (as you’ll find out shortly) because TikTok has such a large presence of younger generations, it’s important for brands to learn how to use this marketing channel properly. TikTok has been one of the fastest-growing social media platforms in existence-so your brand needs to pay attention to it.
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